BALDI turns 50 years highlighting growth
Baldi, the company of gourmet burgers has celebrated with an image totally renewed but also with a higher turnover (+20% in 2014). At EXPO 2015 Milan, even the Japanese have choosed Baldi: the burgers of Mos Food have been supplied by the company of Marche.
Growth, investments, and an image completely renovated; these have been the keywords for Baldi, whose core business is meat for catering. Baldi is based in JESI(An) and is ranked among the major players in the food industry, marking the milestone of fifty years with important outcomes and significant newness.
The company which invented the gourmet burger and relaunched it on the Italian market in 2007, terminated the 2014 with a + 20% over the previous year; the burger sales registered a growth peak + 77%. It is no coincidence the fact that Mos Food, the Japanese quality chain of fast food, has chosen Baldi to supply burgers which are served at the pavilion of Japan during Expo 2015.
Our strength is related to the fact that we have united industrialization with craftsmanship, in producing large-scale food products which are successful in the market cultivating the passion for quality and taste - says Emiliano Baldi, general manager of the company - we owe our success to the founder, my father Umberto, to whom we give our thanks and our gratitude. Now we look ahead upcoming challenges, which concern foreign markets, where we have already started the first experiences, as well as the entrance into the retail channel related to supermarkets and hypermarkets.
From the birth of the first butcher shop in Jesi under the initiative of Umberto Baldi in 1965, the company now has more than 100 collaborators and serves more than 3 thousand customers. The main activity is the production of meat selected in Italy and worldwide destined mainly to Italian market con focus to restaurants and collective catering which look after the quality. The distribution is guaranteed directly and through the most important distributors and business partners all over the national territory.
For its 50th anniversary, Baldi implemented a total revolution to its company image, which aims to enhance its corporate identity and to promote its entry into new markets. The corporate identity, is built by four brands which reflect the business divisions (Baldi Carni, Baldi Foodservices, Baldi Mare and Baldi Bottega) distinguished by an innovative packaging, where a togetherness of icons and graphics communicates immediately to customers the product features, the quality characteristics and information on “how to use”
The renewal of the company image is part of a larger investment program which Baldi has undertaken in recent years in order to accompany its growth process. The investment program includes also: the expansion of the facility in Jesi where a new production division is added, the reorganization of the sales force as well as the doubling of its vehicle fleet. The investments are supported thanks to the positive performance of Ebidta, which is up 26% compared to 2013 and 93% compared to 2012. For 2015 further investments are planned equal to 800 thousands Euros concerning refrigeration and cold technology, logistics and organization